The Digital Markets & Media (DM²) Lab at the University of Zurich conducts empirical research on how digital technologies are transforming markets and the production, distribution, and consumption of media and creative content. Our work explores the role of digital platforms, the economic and social influence of media content, and how digitization is challenging the economic foundations of copyright policy. Through this research, we aim to generate evidence-based insights that inform policy design and managerial decision-making.